You would have spent £100, now you only have to spend £50... the ticket exclaims, but we somehow fail to acknowledge that the item still costs us £50 (and before the sale, probably would have cost us £50 if we'd have been considering the item for some time..) A shop is rarely going to offer for sale an item cheaper than they bought it, and below the price they can afford to sell it. A sale price then is often not only a lie, but in the promise of a 'saving' you in fact don't make, it's an additional deceptive sham.
- I wonder what it is that attracts us to such things?
- Why are we so easily mislead?
- Do we value something more if it costs us less?
- How much are our feelings involved in our decision making?
- What does it say about what we need v what we want?
- How much does 'impulsiveness' play in our shopping habits? - and what does that prove about the fruit of 'self - control?'